Skills & Capabilities

A summary of what I actually do, across the projects on this site. Not a list of software, a list of the work itself.


Brand strategy

brand-strategy-notes.md
Positioning and brand architecture

Defining core positioning, and structuring parent brands, sub-brands, and partner relationships without diluting either.

Diagnostic immersion and framework design

Running structured immersion sessions with founding teams, then organizing the raw input into purpose-built frameworks for that specific brand.

Verbal identity and tone of voice

Setting communication principles and editing real copy against them, not just documenting rules that never get tested.

Brand governance

Building recurring decision checkpoints so a brand stays coherent after launch, not only at the moment of delivery.


Product & design

Product design and user flows

Defining flows and product strategy that guide design and development teams building new features.

Design systems across multiple brands

Maintaining visual and communicative consistency for several brands at once, each with its own identity inside the same group.

Pitch decks and investor presentations

Building and revising presentation materials for fundraising and investor communication.

Hands-on prototyping

This site was designed and built end to end by me, code included, not handed off after the concept stage.


Business & growth

Revenue models tied to brand

Designing pricing and revenue structures as a direct extension of positioning, not as a separate decision made after the brand is defined.

Roadmap and action-plan design

Structuring concrete goals by time horizon, from immediate next steps to multi-year milestones.

Competitive and market analysis

Reading a competitive landscape for the actual gap a brand can defend, not just a list of rival features.

Investor reporting

Preparing P&L reports and fundraising materials for distribution to investors.


Marketing & communication

Paid media campaigns

Planning and running campaigns on Instagram and TikTok, with a focus on product-launch phases.

Content production

Producing and publishing content in direct support of a product or brand launch.

Launch communication

Coordinating the communication side of a product launch alongside creative and development teams.


Experience

Five active fronts. One standard. Every project carries the same level of demand in strategy, design, and execution.

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Partnership and Creative Director, Verone Cloud

2026 - Present

At Verone Cloud I serve as Partnership and Creative Director, responsible for the company's entire creative front and for developing new business opportunities in the B2B segment.

On the creative side, I lead communication, product design, and brand identity at Verone, ensuring the company's presence matches the level of infrastructure we deliver.

On the commercial side, I focus on attracting and connecting with institutional partners and clients, with emphasis on the sale of dedicated machines and infrastructure, as well as preparing materials, decks, and strategic onboarding processes for cloud, telecom, and dedicated infrastructure partners.


Founder, Designer and Strategist, F&A Works

2025 - Present

Founded F&A Works around one principle: high-level is not aspiration, it is the minimum floor. I lead the studio's strategic and creative direction, building brands, products, and design systems for founders and companies operating in markets where the standard is still underestimated.


Design and Product Management, Samba Social

2026

At Samba I worked at the intersection of product management and communication. Day to day, I supported creative and development teams, produced and published content on the platform, and built paid media campaigns for Instagram and TikTok, with a strong focus on the product launch phase. In parallel, I worked on the pitch deck, P&L reports for investors, and the strategic distribution of materials for fundraising rounds.


Creative Director, ALAF

2025 - Present

At ALAF I serve as Creative Director, guiding communication and community teams with strategic direction, more efficient processes, and technology as a driver of performance. The goal is to ensure that the work of a nonprofit institution focused on futures reaches not only its internal community, but impacts different communities with quality, consistency, and real engagement.


General Designer, NT Capital

2025 - 2026

At NT Capital I served as the group's general designer, leading design and creative direction across a brand ecosystem spanning iGaming, financial markets, and tech and SaaS. The work involved building and maintaining the visual and communicative consistency of multiple brands simultaneously, ensuring each one operated with its own identity and a high-level standard within the same group.


Design and Product Management, Yankee

2026

At Yankee I worked as a product and design manager, defining user flows and product strategies that guided Design and Development teams in building and implementing new flows. I worked extensively on pitch deck construction and revision, P&L reports, and the strategic distribution of materials to investors during fundraising rounds.


Founder, CEO, FUUPS&CO

2022 - 2025

FUUPS&CO is a collective branding and design studio focused on transforming strategy into narrative. As part of the founding team, I was responsible for managing schedules, deadlines, and deliverables across all projects, aligning demands between departments, and ensuring resources were allocated efficiently. I worked closely with the Strategy and Creative directors to maintain consistency and quality across every execution, overseeing projects from briefing to final delivery.


Brand Designer, Adaptors & Co

2022 - 2025

At Adaptors, I led the development of brands for internal production channels, shaping brand structures according to each product's business stage and market position. My role involved mapping how products, channels, and brands would be built across short, medium, and long-term horizons, while staying across all internal developments in management, communication, media, and strategy.